Founded in 1963 by Stanley Geller, Fun World (Easter Unlimited) has evolved from a small seasonal import business into one of the world’s three largest Halloween creators and suppliers. Originally starting as S. Rosenberg Christmas Co. in 1959, the company was transformed when Geller acquired it from his father-in-law and expanded beyond Easter baskets and toys to become a global costume powerhouse. Under the leadership of second-generation Alan Geller, who joined in 1981, Fun World revolutionized the Halloween industry and earned recognition as the “Halloween Guru.” The company achieved Hollywood fame through Alan’s creation of the iconic GHOST FACE® mask and costume, which became the legendary character in the SCREAM movie franchise and was dubbed “an icon of Halloween” by The New York Times. Now spanning three generations with approximately 250 employees, Fun World operates from multiple locations including New York, Pennsylvania, Seattle, San Diego, Hong Kong, and China. The company maintains the only remaining American factory manufacturing Halloween spider webs and Easter grass, continuing its legacy of innovation while serving customers across every continent except Antarctica.