Founded in 1894 by Robert Henry Smith as RH Smith & Sons (Wigmakers), Smiffys has evolved from a humble wigmakers specializing in court and surgical wigs into the UK’s leading fancy dress, Halloween, and carnival manufacturing company over its remarkable 130-year history. Originally based in Gainsborough, Lincolnshire, with creative design operations in Leeds, this family-run business has grown into a global organization serving over 2,000 stockists worldwide through offices in Hong Kong, China, and Australia. Under new ownership of Ad Populum LLC in 2024 and rebranded as Smiffys II, the company maintains its commitment to family-friendly fun while distributing nearly 7,500 products globally, shipping over 26 million items annually. Smiffys’ impressive portfolio includes both its flagship brand and the Fever collection launched in 2008, supported by over 60 licensed properties including Grease, Top Gun, Where’s Wally, and Roald Dahl. With an in-house UK design team introducing approximately 1,000 new products each year, Smiffys continues to lead industry innovation while maintaining the highest safety standards, particularly for children’s costumes that exceed EN71 regulations and Nightwear Flammability Standards.